• Marketing Coordinator | December 2024 - April 2025

Contributed to branding strategy by defining positioning and aligning partnerships with brand identity.

Collaborated with Sales to design and execute cold outreach funnels (calls & SMS) while optimizing CRM processes to streamline lead management and improve pipeline efficiency.

Enhanced customer retention and loyalty through personalized offers, guest experience follow-ups, and loyalty programs, strengthening long-term brand trust.

Drove brand growth and engagement by supporting multi-channel marketing initiatives, including social media campaigns (Instagram, TikTok, Facebook), PR outreach, and affiliate partnerships with brand ambassadors.

• Digital Marketing Specialist | June 2023 - September 2023

Performed competitor analysis by reviewing websites, social media content, and customer reviews to identify positioning opportunities.

Designed and conducted consumer surveys to gather insights on medical insurance motivations, preferences, and purchase triggers.

Assisted in optimizing the website’s call to action campaign strategy, ensuring messaging aligned with consumer insights and improved user engagement.

• Designed and executed outreach funnels with Sales using cold calling and SMS.

RUMOZ TOURS

• Streamlined CRM processes by importing and managing leads, improving pipeline efficiency.

• Built affiliate programs with brand ambassadors to expand reach.

• Supported PR outreach to corporate clients, event organizers, and tour operators, enhancing visibility.

• Conducted a research on travel consumer decision-making, identifying key psychological, social, and digital influences.

• Analyzed travel behavior trends (experience-driven tourism, personalization, sustainability).

  Developed actionable marketing strategies for a travel agency, including content recommendations, package design, and loyalty tactics.

Tourism Sector

• Collaborated with cross-functional teams to translate data insights into marketing recommendations, supporting global client initiatives in a fast-paced environment.

Business Outsourcing

• Prepared data-driven reports and presentations for management, summarizing KPIs such as engagement, conversion, and ROI.

My Designs

Farida's Void

Minimalist professional portfolio inspired by galaxies and star constellations.

Travel Agency Branding

Created a full customized brand identity from logo and mood board to color schemas and customer experience

Feminine Campaign.

Initiative to encourage women to travel and wanderlust.