• Marketing Coordinator | December 2024 - April 2025

Contributed to branding strategy by defining positioning and aligning partnerships with brand identity.

Collaborated with Sales to design and execute cold outreach funnels (calls & SMS) while optimizing CRM processes to streamline lead management and improve pipeline efficiency.

Enhanced customer retention and loyalty through personalized offers, guest experience follow-ups, and loyalty programs, strengthening long-term brand trust.

Drove brand growth and engagement by supporting multi-channel marketing initiatives, including social media campaigns (Instagram, TikTok, Facebook), PR outreach, and affiliate partnerships with brand ambassadors.

• Digital Marketing Specialist | June 2023 - September 2023

Performed competitor analysis by reviewing websites, social media content, and customer reviews to identify positioning opportunities.

Designed and conducted consumer surveys to gather insights on medical insurance motivations, preferences, and purchase triggers.

Assisted in optimizing the website’s call to action campaign strategy, ensuring messaging aligned with consumer insights and improved user engagement.